Apple TV+ Opening Film

To kick off a keynote presentation for Apple TV, Media Arts Lab and BUCK created an opening title sequence inspired by the golden era of Hollywood, reminding people of Apple's history of innovation, and setting the stage for their entrance into the world of entertainment.

BRAND: APPLE

AGENCY: MEDIA ARTS LAB

ROLE: ART DIRECTOR / ACD

Each vignette represents an iconic apple moment — from the original Macintosh computer to the introduction of Siri, rendered in a style reminiscent of mid-century title sequences.

CREATIVE

Global CCO: Brent Anderson
Group Creative Director: Ned Mcneilage
Creative Director: Sezay Altinok
Creative Director: Dafna Garber
Art Director: Sean Park
Art Director: Jon Robbins
Copywriter: Robert Cuff
Copywriter: Maddison Bradley
Producer: Steven Soto

PRODUCTION / ANIMATION

Production Company: BUCK
Creative Director: Jenny Ko
Sound Design: Formosa

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