Apple iPad — Float

The all new iPad Pro has a very iconic silhouette — sitting on a magnetic display stand that seemingly levitates above its keyboard. We launched the device with a film in which one beautiful, floating thing discovers another.

BRAND: APPLE

AGENCY: MEDIA ARTS LAB

ROLE: ASSOCIATE CREATIVE DIRECTOR

Creative

Global CCO: Brent Anderson
Group Creative Director: Greg Greenberg
Creative Director: Robbin Ingvarsson
Creative Director: Kako Mendez
Associate Creative Director: Sean Park
Associate Creative Director: Evan Schiller
Producer: Adrienne Bullock
Producer: Amber Styles

Production

Production Company: MPC
VFX Director: Michael Gregory

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